In 2019 began a journey with a startup called and nothing else. Which later on rebranded and was called The Whole Truth. As the brand grew so did I, learning and growing as a designer as well as a human!
From being the only designer handling everything from digital to print along with Thought Over Design, to being the lead designer and a mentor to 3 young designers, the journey has been a roller coaster ride!
The ride where I had not only learnt how to design but also how to deal with vendors, understanding a brand, learning different job roles to even selling products at events. Lessons that maybe I will use somewhere down the line in my life!
Being the only designer the challenge was to cater to all channels. Which required a good sense of time management. This grew as I understood the tasks in hand and how to prioritise all the tasks and deadlines.
Even when a brand has a certain voice and language, special occasions needed an out of the brand thinking. But the challenge was it should still look like something coming from The Whole Truth (TWT).
As time passed by I gained an indepth knowledge about the ins and outs of the design language and management. This helped me to take decisions and steps necessary at any given time.
Art directed and coordinated photoshoots for every product launch and for building brand photo inventory.
It is the journey and not the destination that matters. In 3 years I did reach somewhere for sure. But the experience, the learnings and relationships built during this journey is what matters the most.
